Fashion That Tastes!

Fashion That Tastes!

Some of you might have heard about synaesthesia – crossing of sensory perceptions. For example, smelling something that you see. Jo Malone actually perceived the world mostly via her sense of smell and this is partly why her brands are so amazing. It was however...
Case Study: Next & Jam PR – Shoe Psychology

Case Study: Next & Jam PR – Shoe Psychology

Style Psychology has been approach by Jam PR to help them personalize blogger’s invitations for their latest ShoeBoxJukeBox event, promoting their newest shoe collection, in Shoreditch. Jam PR understood the fact that creating a unique and bespoke invitation message...
The Debrief – How Retailers Make Us Spend?

The Debrief – How Retailers Make Us Spend?

Stevie Martin from The Debrief approached Kate Nightingale to talk about a few psychological tricks that retailers are using to make us spend our hard earned cash. Here is the article that came out as a result of this conversation: The Psychology Behind What Makes Us...