by Second Administrator | Aug 14, 2016 | Press
Kate Nightingale has been asked to write a short piece for the May issue of Retail Focus Magazine. Here is the reprint of the article: The Mysteries of Consumers’ Subconscious Minds Psychologist and other behavioural scientists around the world had been... 
by Second Administrator | Jul 10, 2016 | Blog
Last week I spoke at POPAI Retail Experience Conference. The room was full of retailers, designers and many other people involved in creating retail design and experiences. When speaking with some of them, there was one aspect coming up – relationships. They... 
by Second Administrator | Jun 4, 2016 | Blog
Marks & Spenser’s new CEO Steve Rowe announced that he will switch off the music in all UK stores following the feedback from customers and staff that it is disturbing and frankly annoying. Retailers for decades have been using in-store background music to... 
by Second Administrator | Jan 29, 2016 | Events
Our founder Kate Nightingale will speak at Retail Design Expo on how the application of the understanding of consumer’s mind to design can lead to higher emotional engagement and commercial effectiveness. The talk will take place on 10th March from 2.40-3.20pm... 
by Second Administrator | Jul 2, 2015 | Blog
Some of you might have heard about synaesthesia – crossing of sensory perceptions. For example, smelling something that you see. Jo Malone actually perceived the world mostly via her sense of smell and this is partly why her brands are so amazing. It was however...
