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Can experiential retail survive the rise of the cautious consumer?

Can experiential retail survive the rise of the cautious consumer?

by Second Administrator | Apr 19, 2021 | Press

Retail must be experiential. Stores need to be places where forging relationships take precedence over shifting product. Convenience, discovery and cost are, for the most part, better served online. But how can we reinvent our physical retail stores? According to our...
Omnichannel  – New Definition for the New World

Omnichannel – New Definition for the New World

by Second Administrator | Sep 29, 2020 | Events, Human Discussions

Our next Human Discussions talk is on Monday 5th October 2020 at 10.00 BST with Graham Johnston  Omnichannel, multichannel, unichannel – just a few buzzwords describing how retailers are attempting to join the dots between various communication channels....

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humanisingbrands

I am very passionate about working with sustainabl I am very passionate about working with sustainable, ethical and socially impactful brands. 
For humanity and Mother Earth such brands should be a norm. However, we all know that many of them are still struggling to get and keep customers. 
To truly change people's shopping habits into more sustainable, we need to invest in attitude and behaviour change. It is not enough to nudge or, worse yet, punish people into sustainable choices. 
We need systematic approach to creating meaningful and lasting attitudes and behaviour change. 
It is not that difficult as it might seem. In science there are so so so many incredible models, frameworks and studies that help us form great strategies, campaigns and experiences that lead to robust, long-term attitudes and behaviour change. I have been using them for years in various brand strategies, PR campaigns, physical and digital design (yes, you can design cues to trigger sustainable behaviour even within your store or social posts) and wider CX. 
It is time we not only look into environmental science but also behavioural science to truly create a difference in how we shop, so that we can help to save Planet Earth and our humanity.
This Maori proverb that I came across over 10 year This Maori proverb that I came across over 10 years ago when reading 'Legacy' by James Kerr has resonated with me immediately and continues to be truly meaningful for me.
What first inspired me in human behaviour was how we communicate. The gestures, emotions, what we wear, how we talk - less what we say. 
For me listening is not only hearing the words, but really understanding the meaning of what someone communicates within the wider framework of who they are and the human nature. This holistic listening is what allows me to truly understand human behaviour. 
I then translate that knowledge and understanding into real life application in brand strategy, customer experience, physical and digital design and much more. 
But what is especially important to me is the impact it has on people's lives, on the Planet and the whole humanity. In 'Legacy' James Kerr describes one of the main rules of All Blacks and it is leaving the jersey better than when you first got it. It is about really making a difference, contributing to the whole team and wider humanity, and leaving a dent in the universe. 
What inspires you to do what you do?
Just a few snapshots from our Women of Retail even Just a few snapshots from our Women of Retail event on 17th May. 
Thank you to @wearecircana and June Jensen for hosting us. 
Huge thanks to @laurenspearman, Raine Peake and Leo Eckley @mmianalyticsbeauty for sharing their wisdom.
Thank you to all the wonderful women that came and for the amazing questions they asked. 
Here is to many more events where women from retail industry come together and make magic happen.
Research by Hitachi shows that 51% of businesses a Research by Hitachi shows that 51% of businesses agree that co-creation resulted in better financial performance and 61% confirmed that it lead to more successful products and services. 
Co-creation is not only a must have for todays consumer brands, but is also one of the best tools for engaging your brand community and creating brand advocates and even brand evangelists. 
The news of Angelina Jolie opening @atelierjolieofficial that is based entirely on co-creation shows that it is not going anywhere but will only continue taking over more of brands' creativity, content, NPD, CX, UX design, marketing, physical spaces design and much more. 
We are talking much more about it in our Brand Advocacy Report. Download your free copy now (link in bio).
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