Online workshop: Cart Abandonment Strategies

Online workshop: Cart Abandonment Strategies

Around two thirds of shoppers visiting your website will look at your products, add them to the basket but then leave without making a purchase. Our founder and other experts will participate in an interactive workshop created by The Fashion Network to show you how to...
Sound & Packaging

Sound & Packaging

The impact of sound over people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things.  As we have shown in our previous article, the use of sound in branded spaces...
Sound and Environment

Sound and Environment

Throughout time, research has shown the impact of sound over people’s mood, emotions and attitudes. In fact, music is one environmental cue with demonstrated effects on individuals’ moods, perceptions and behaviours. For instance, a proper use of music can increase an...
Love during COVID-19

Love during COVID-19

Intimacy is a substantial need for the human being and it deeply contributes to personal satisfaction in both friendship and romantic relationships. Intimacy enriches the individual also without words, through the thrill of a touch or the comfort of a hug (Prager et...