by Second Administrator | Apr 2, 2020 | Blog
We heard many great stories about how big brands have reacted to coronavirus crisis and adjusted their strategies and communications. We however wanted to also shine a light on smaller businesses, some of them our clients, and inspire you by asking them to... 
by Second Administrator | Mar 23, 2020 | Press
Our founder Kate Nightingale has been asked by Stylist Magazine to explain the psychology behind panic buying following the coronavirus outbreak. Please read all her comments in the Stylist Magazine article. 
by Second Administrator | Mar 23, 2020 | Blog
By Alice Micheletti Nowadays, the global beauty industry is estimated at $532 billion with predicted growth of up to $800bn by 2025 (Danziger, 2019). It is believed that even when times will get tough and the purchasing of higher-priced luxury goods will be... 
by Second Administrator | Feb 22, 2020 | Press
In the last decade, fast fashion brands have been highly criticised for the use of unpaid labor and for the environmental damages that their speedy supply chains bring. However, fast fashion brands still have great success also due to the importance of influencers in... 
by Second Administrator | Feb 22, 2020 | Press
Apple has recently rolled out its second-generation wireless AirPods and the success is tangible. However, at first, many consumers were not ecstatic about the product. As experts assert, the success has arrived after a mix of time and continuous exposure that led...
