by Second Administrator | Jun 24, 2016 | Blog
UK public has decided to leave the EU. This has already resulted in incredibly heightened anxiety and uncertainty amongst consumers. The consumer confidence is likely to fall significantly within the next few days and continue to stay low within the next few months.... 
by Second Administrator | Nov 27, 2015 | Blog
Normally the formation of human identity took place through a series of various experiences and social interactions. You went to school, interacted with teachers and your peers. Your performance at school, how many friends you had and what people said about you was... 
by Second Administrator | Aug 24, 2015 | Blog
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as... 
by Second Administrator | Aug 22, 2015 | Events
An exciting organisation called Raising The Bar is on a mission to bring science and beer closer by organising 30 science-related talks on one night in various bars in London. The Event is taking place on 16th September. Our founder Kate Nightingale was invited to be... 
by Second Administrator | Aug 18, 2015 | Blog
A recent neuroscience study by researchers at the University of Haifa found that our brain processes social situations differently based on the emotions felt at the time. The researchers did 3 separate experiments where they differentiated the type of social...
