by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand... 
by katenightingale | Feb 3, 2022 | Blog, Events
If you have missed our Humanising Brands in 2022 webinar where we discussed upcoming consumer behaviour trends for 2022, shown the power of Human Brands and explained a few basic steps on how to get your brand to be more Human, here is the recording.... 
by Second Administrator | May 6, 2015 | Blog
Governments’ awareness of the benefits of the nation’s happiness and wellbeing to its economic and social sustainability is increasing. We all know already that the happier your employees are, the more effective they are and therefore the higher the profit. This is...
