by Second Administrator | Apr 19, 2021 | Press
Heart of the Customer’s Jim Tincher sat down with our founder, Kate Nightingale to discuss the role of emotions in the customer experience. The concept of effortless experience and commitment are only few of the elements touched. To know more, read the full article... 
by Second Administrator | Apr 19, 2021 | Press
Retail must be experiential. Stores need to be places where forging relationships take precedence over shifting product. Convenience, discovery and cost are, for the most part, better served online. But how can we reinvent our physical retail stores? According to our... 
by Second Administrator | Feb 10, 2021 | Blog
The impact of sound over people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things. As we have shown in our previous article, the use of sound in branded spaces...
