by katenightingale | Mar 2, 2026 | Blog, Our Thoughts
HUMAN Brands© connect more deeply with the essence of what makes us human. With what matters most to us, how we feel, what we value, how we relate… Why HUMAN Brands© are better? HUMAN Brands© outperform other brands across major KPIs achieving deeper connection,... 
by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand...
