by Second Administrator | Feb 3, 2021 | Events
Over time, consumers’ behaviour has definitely changed and has become more mysterious than ever. Understanding it is fundamental for a business success. Businesses must know how to decipher why consumers behave the way they do and how to create brands winning...
by Second Administrator | Jan 6, 2021 | Blog
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et... by Second Administrator | Dec 7, 2020 | Blog
In our last Human Discussions talk, our founder has chatted with our client Jochen Schmidt, Vice President Distribution & Real Estate at Swarovski about how the pandemic is affecting the new role of physical stores. Jochen has been working at Swarovski for more...
by Second Administrator | Oct 5, 2020 | Human Discussions
In our last Human Discussions talk, our founder has chatted with Graham Johnston, Head of Omnichannel at Three UK about his experience and predictions for the future of omnichannel. Graham has been covering the current role for the past three years and, as described...
by Second Administrator | Sep 29, 2020 | Events, Human Discussions
Our next Human Discussions talk is on Monday 5th October 2020 at 10.00 BST with Graham Johnston Omnichannel, multichannel, unichannel – just a few buzzwords describing how retailers are attempting to join the dots between various communication channels....