by Second Administrator | Apr 19, 2021 | Press
Heart of the Customer’s Jim Tincher sat down with our founder, Kate Nightingale to discuss the role of emotions in the customer experience. The concept of effortless experience and commitment are only few of the elements touched. To know more, read the full article... 
by Second Administrator | Apr 4, 2020 | Press
Our founder was once again approached by Stylist Magazine to discuss the psychology behind people’s bread baking obsession. Here are Kate’s comments: ‘In these times all of us are experiencing a strongly reduced sense of control over our lives.... by Second Administrator | Apr 4, 2020 | Press
Our founder Kate Nightingale have been approached by Stylist to comments on how people feel when their favourite beauty products get discontinued. Some of Kate’s comments: ‘We don’t buy the product and not even the brand but rather the symbolic... 
by Second Administrator | Jun 29, 2015 | Blog
On a daily basis we are faced with a vast amount of new information, people and situations. We are forced to make hundreds, if not thousands, of decisions; what to eat, where to buy our coffee, what to wear, where to go for lunch, which route to take to pick up kids... 
by Second Administrator | Jan 5, 2015 | Blog
John Lewis reported 4.8% like-for-like sales rise in the five weeks to 27 December. This was partly due to the success of Black Friday week which has been the best in the year for the retailer. Even though the week’s sales were 22% higher than last year, Andy Street,...
