by Second Administrator | Aug 14, 2016 | Blog
This is still a common sentiment amongst designers and retail professionals. Even though the designers and retailers often focus on creating amazing experience to effect emotional engagement and build long-term relationships with customers, the idea of... 
by Second Administrator | Aug 14, 2016 | Events
Kate Nightingale spoke on the POPAI Retail Experience Conference on 6th July 2016. Kate spoke on The Role of Senses in Building Human-Centred Customer Exprience. If you would like to watch kate’s talk, please follow this link (the quality is not great; we... 
by Second Administrator | Aug 14, 2016 | Events
Kate Nightingale will be speaking on the Shopper Brain Conference in Amsterdam on Friday 21st October 2016. Kate’s talk: Applying Psychology to Leisure Design – Presenting brand personality via sensory design – Creating unique brand experience... 
by Second Administrator | Jul 2, 2015 | Blog
Some of you might have heard about synaesthesia – crossing of sensory perceptions. For example, smelling something that you see. Jo Malone actually perceived the world mostly via her sense of smell and this is partly why her brands are so amazing. It was however... 
by Second Administrator | Jul 2, 2015 | Blog
Our sensory system is constantly bombarded with various information about our surroundings. However, the majority of the stimuli have been the same or at least very similar to each other within the last few decades. Our senses weren’t stimulated enough. However, that...
