by Second Administrator | Apr 4, 2020 | Press
Our founder was once again approached by Stylist Magazine to discuss the psychology behind people’s bread baking obsession. Here are Kate’s comments: ‘In these times all of us are experiencing a strongly reduced sense of control over our lives.... 
by Second Administrator | Oct 21, 2015 | Blog
This year winner of IK prize – an annual award that rewards the best ideas using innovative technology to increase the public experience of British art – was won by the trio of London artists Flying Objects. They have created the Tate Sensorium, an immersive... 
by Second Administrator | Jul 2, 2015 | Blog
Some of you might have heard about synaesthesia – crossing of sensory perceptions. For example, smelling something that you see. Jo Malone actually perceived the world mostly via her sense of smell and this is partly why her brands are so amazing. It was however... 
by Second Administrator | Jul 2, 2015 | Blog
Our sensory system is constantly bombarded with various information about our surroundings. However, the majority of the stimuli have been the same or at least very similar to each other within the last few decades. Our senses weren’t stimulated enough. However, that... 
by Second Administrator | Jun 30, 2014 | Blog
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...
