by Second Administrator | Apr 19, 2021 | Press
Heart of the Customer’s Jim Tincher sat down with our founder, Kate Nightingale to discuss the role of emotions in the customer experience. The concept of effortless experience and commitment are only few of the elements touched. To know more, read the full article... by Second Administrator | Dec 7, 2020 | Blog
In our last Human Discussions talk, our founder has chatted with our client Jochen Schmidt, Vice President Distribution & Real Estate at Swarovski about how the pandemic is affecting the new role of physical stores. Jochen has been working at Swarovski for more... by Second Administrator | Nov 19, 2020 | Press
It seemed that during lockdown, the most common activity was to watch our favourite TV shows. Stylist has interviewed our founder, Kate Nightingale, to understand why we took solace in our favourite TV shows. According to her: “ Our favourite TV shows are so... by Second Administrator | Jul 24, 2020 | Human Discussions
Our founder, Kate Nightingale, has met Matilda Andersson for a webinar on the cultural codes, meanings and representations of safety. Matilda Andersson is MD for London and Amsterdam at a cultural insight and strategy agency Crowd DNA. Matilda also has a PhD in Human... by Second Administrator | Jul 12, 2020 | Blog
For the last few weeks, I had an opportunity to speak at various events about numerous behavioural and psychological considerations that retailers would find useful in creating more effective and pleasant customer experience in their retail stores, aligned with the...