by Second Administrator | Feb 24, 2015 | Press
Stevie Martin from The Debrief approached Kate Nightingale to talk about a few psychological tricks that retailers are using to make us spend our hard earned cash. Here is the article that came out as a result of this conversation: The Psychology Behind What Makes Us... 
by Second Administrator | Feb 23, 2015 | Blog
Looking at consumer trends in retailing you might start to think that they all going slightly mental. On one hand they like the comfort, ease and privacy of online shopping. Then on another hand they demand brands to deliver surprising, delighting and immersive... 
by Second Administrator | Jan 5, 2015 | Blog
John Lewis reported 4.8% like-for-like sales rise in the five weeks to 27 December. This was partly due to the success of Black Friday week which has been the best in the year for the retailer. Even though the week’s sales were 22% higher than last year, Andy Street,... 
by Second Administrator | Dec 10, 2014 | Press
With the 2015 approaching fast many retailers are wondering what to do to provide even better consumer expereince next year and win more consumers’ hearts. Canvas 8, a behavioural insight and trend forecasting agency, asked our founder Kate Nightingale a few... 
by Second Administrator | Nov 29, 2014 | Blog
Last night I was on BBC News Channel commenting on what drives people to go ‘nuts’ during the Black Friday weekend. Frankly, sometimes the sales aren’t even better than standard sales throughout the year. And the idea of waiting in a queue all night to get a TV you...
