by Second Administrator | Oct 21, 2015 | Events
Our founder Kate Nightingale has been invited to deliver a talk entitiled ‘Psychology of Online Shopping’ in the Electric House on 25th November 2015. She will discuss how etailers can utilise knowledge about consumer behaviour, motivations for buying...
by Second Administrator | Oct 21, 2015 | Press
Kate Nightingale spoke on BBC Radio 5 on the growing availibility of one hour online shopping deliveries. Kate explains how instant gratification, anticipation, impulsive purchases, choice paradox and economy of temporary attachments play a role in the...