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How to create not only a product, a brand but a whole new category?

How to create not only a product, a brand but a whole new category?

by Second Administrator | Sep 8, 2020 | Human Discussions

In this week’s Human Discussions talk, our founder has chatted with Rob Bridgman, founder of Snug – Europe’s first Sofa in a Box Company. Rob is a truly inspirational person and in this week’s talk he shared with us his journey of creating not only a product and a...
How to create not only a product, a brand but a whole new category?

How to create not only a product, a brand but a whole new category?

by Second Administrator | Aug 24, 2020 | Events, Human Discussions

On Tuesday 01.09.2020 at 10am BST, we will be chatting with Rob Bridgman, founder of Snug – The UK’s First Sofa in a Box Company. He will share his journey of creating not only a product and brand… but also a whole new category for the UK market. We...
Wellbeing & Community – How Seekology Does It So Well?

Wellbeing & Community – How Seekology Does It So Well?

by Second Administrator | Aug 19, 2020 | Human Discussions

  In this week’s Human Discussions talk, our founder has met a true visionary, Rebecca Saunders. Rebecca is the founder of Seekology, a beauty and wellbeing retailer, where focus on smaller brands (most of them owned and run by women), discovery of products...
A New Playbook for Consumer Brands

A New Playbook for Consumer Brands

by Second Administrator | Aug 7, 2020 | Human Discussions

  For the second appointment of our Human Discussions, our founder Kate Nightingale has met Tracey Woodward to discuss the new playbook necessary for consumers brands in order to inspire their teams, communicate with their customers and build strong...
Community & Wellbeing – Two Major Strategies for the Future of Retail

Community & Wellbeing – Two Major Strategies for the Future of Retail

by Second Administrator | Aug 5, 2020 | Events, Human Discussions

  Join us for our next Human Discussions talk on Monday 17th August 2020 at 10am BST with Rebecca Saunders, founder of Seekology. Wellbeing is not a trend anymore, it is a natural way of being and like with anything, consumers like to find their own rituals and...
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humanisingbrands

I am very passionate about working with sustainabl I am very passionate about working with sustainable, ethical and socially impactful brands. 
For humanity and Mother Earth such brands should be a norm. However, we all know that many of them are still struggling to get and keep customers. 
To truly change people's shopping habits into more sustainable, we need to invest in attitude and behaviour change. It is not enough to nudge or, worse yet, punish people into sustainable choices. 
We need systematic approach to creating meaningful and lasting attitudes and behaviour change. 
It is not that difficult as it might seem. In science there are so so so many incredible models, frameworks and studies that help us form great strategies, campaigns and experiences that lead to robust, long-term attitudes and behaviour change. I have been using them for years in various brand strategies, PR campaigns, physical and digital design (yes, you can design cues to trigger sustainable behaviour even within your store or social posts) and wider CX. 
It is time we not only look into environmental science but also behavioural science to truly create a difference in how we shop, so that we can help to save Planet Earth and our humanity.
This Maori proverb that I came across over 10 year This Maori proverb that I came across over 10 years ago when reading 'Legacy' by James Kerr has resonated with me immediately and continues to be truly meaningful for me.
What first inspired me in human behaviour was how we communicate. The gestures, emotions, what we wear, how we talk - less what we say. 
For me listening is not only hearing the words, but really understanding the meaning of what someone communicates within the wider framework of who they are and the human nature. This holistic listening is what allows me to truly understand human behaviour. 
I then translate that knowledge and understanding into real life application in brand strategy, customer experience, physical and digital design and much more. 
But what is especially important to me is the impact it has on people's lives, on the Planet and the whole humanity. In 'Legacy' James Kerr describes one of the main rules of All Blacks and it is leaving the jersey better than when you first got it. It is about really making a difference, contributing to the whole team and wider humanity, and leaving a dent in the universe. 
What inspires you to do what you do?
Just a few snapshots from our Women of Retail even Just a few snapshots from our Women of Retail event on 17th May. 
Thank you to @wearecircana and June Jensen for hosting us. 
Huge thanks to @laurenspearman, Raine Peake and Leo Eckley @mmianalyticsbeauty for sharing their wisdom.
Thank you to all the wonderful women that came and for the amazing questions they asked. 
Here is to many more events where women from retail industry come together and make magic happen.
Research by Hitachi shows that 51% of businesses a Research by Hitachi shows that 51% of businesses agree that co-creation resulted in better financial performance and 61% confirmed that it lead to more successful products and services. 
Co-creation is not only a must have for todays consumer brands, but is also one of the best tools for engaging your brand community and creating brand advocates and even brand evangelists. 
The news of Angelina Jolie opening @atelierjolieofficial that is based entirely on co-creation shows that it is not going anywhere but will only continue taking over more of brands' creativity, content, NPD, CX, UX design, marketing, physical spaces design and much more. 
We are talking much more about it in our Brand Advocacy Report. Download your free copy now (link in bio).
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