Brand Trust Webinar

Brand Trust Webinar

Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth.  Consumers who fully trust a brand...
The Role of Emotions in Customer Experience

The Role of Emotions in Customer Experience

  In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et...

The Future of Retail Stores

In our last Human Discussions talk, our founder has chatted with our client Jochen Schmidt, Vice President Distribution & Real Estate at Swarovski about how the pandemic is affecting the new role of physical stores. Jochen has been working at Swarovski for more...