Forbes – Business as Unusual

Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, a Forbes contributor, about the consumer behaviour during and post COVID-19 crisis. She has provided various insights and comments on how consumers’ sense of control is considerably reduced in such times, how we...
Spotlight on SMEs – Seekology

Spotlight on SMEs – Seekology

As we have seen small and medium businesses being most impacted by the coronavirus lockdown yet often being the most inspiring in the way they manage their businesses and support their teams, suppliers and local communities, we decided to shine a spotlight on a few...
The Beauty Industry Response to COVID-19

The Beauty Industry Response to COVID-19

By Alice Micheletti   The spread of Coronavirus disease (COVID-19) over the past months has led to a profound change of our daily lives. The pandemic continues to expand and governments have been obligated to launch unprecedented public-health and economic...
Spotlight on SMEs – Dowsing & Reynolds

Spotlight on SMEs – Dowsing & Reynolds

  We heard many great stories about how big brands have reacted to coronavirus crisis and adjusted their strategies and communications. We however wanted to also shine a light on smaller businesses, some of them our clients, and inspire you by asking them to...
Pivot Your Brand For The New World

Pivot Your Brand For The New World

  We can feel how tough these times are. We are going through an emotional rollercoaster every day. We had to learn how to work from home with pets, children running around and demanding our attention. We had to close stores, adjust our communication and manage...