by Second Administrator | Feb 24, 2015 | Press
BBC News Channel have asked our founder Kate Nightingale to comment on a peculiar consumer behaviour during Black Friday weekend sales. Watch the whole interview on our YouTube Channel (excuse the low quality – we are geeks but not tech geeks). And when you... 
by Second Administrator | Feb 24, 2015 | Press
Channel 4 News asked our founder Kate Nightingale to comment on the psychology behind consumer behaviour on Boxing Day Sales. Watch the whole news piece with Kate’s comments here. 
by Second Administrator | Jan 5, 2015 | Blog
John Lewis reported 4.8% like-for-like sales rise in the five weeks to 27 December. This was partly due to the success of Black Friday week which has been the best in the year for the retailer. Even though the week’s sales were 22% higher than last year, Andy Street,... 
by Second Administrator | Dec 10, 2014 | Press
With the 2015 approaching fast many retailers are wondering what to do to provide even better consumer expereince next year and win more consumers’ hearts. Canvas 8, a behavioural insight and trend forecasting agency, asked our founder Kate Nightingale a few... 
by Second Administrator | Nov 29, 2014 | Blog
Last night I was on BBC News Channel commenting on what drives people to go ‘nuts’ during the Black Friday weekend. Frankly, sometimes the sales aren’t even better than standard sales throughout the year. And the idea of waiting in a queue all night to get a TV you...
