by Second Administrator | Jan 29, 2016 | Press
Kate Nightingale has been asked by Camila Ruz why people behave the way they do on Black Friday. Visit BBC News website to read on the psychological reasons behind consumer behaviour on Black Friday. If you’d like to know more, we have written a number of... 
by Second Administrator | Nov 27, 2015 | Blog
Black Friday competition is like any competitive sport. Your brain comes back to the basics of survival. The pain avoidance and pleasure chasing are becoming key goals. Our brain is very well equipped to avoid any type of pain as well as to find ways in which to... 
by Second Administrator | Feb 24, 2015 | Press
BBC News Channel have asked our founder Kate Nightingale to comment on a peculiar consumer behaviour during Black Friday weekend sales. Watch the whole interview on our YouTube Channel (excuse the low quality – we are geeks but not tech geeks). And when you... 
by Second Administrator | Jan 5, 2015 | Blog
John Lewis reported 4.8% like-for-like sales rise in the five weeks to 27 December. This was partly due to the success of Black Friday week which has been the best in the year for the retailer. Even though the week’s sales were 22% higher than last year, Andy Street,... 
by Second Administrator | Nov 29, 2014 | Blog
Last night I was on BBC News Channel commenting on what drives people to go ‘nuts’ during the Black Friday weekend. Frankly, sometimes the sales aren’t even better than standard sales throughout the year. And the idea of waiting in a queue all night to get a TV you...
