by Second Administrator | Jun 19, 2020 | Press
In the previous months, the impact of coronavirus on people’s everyday life has been tangible. The pandemic and the following lockdown have changed consumers’ habits, forced to purchase online rather than in-store. After more than two months, non-essential...
by Second Administrator | Apr 4, 2020 | Press
Our founder Kate Nightingale spoke to Katie Baron, a Forbes contributor, about the consumer behaviour during and post COVID-19 crisis. She has provided various insights and comments on how consumers’ sense of control is considerably reduced in such times, how we...
by Second Administrator | Apr 4, 2020 | Press
Our founder was once again approached by Stylist Magazine to discuss the psychology behind people’s bread baking obsession. Here are Kate’s comments: ‘In these times all of us are experiencing a strongly reduced sense of control over our lives....
by Second Administrator | Apr 4, 2020 | Press
Our founder Kate Nightingale have been approached by Stylist to comments on how people feel when their favourite beauty products get discontinued. Some of Kate’s comments: ‘We don’t buy the product and not even the brand but rather the symbolic...
by Second Administrator | Mar 25, 2020 | Press
ELLE UK have approached our founder Kate Nightingale to provide some fun tips on how to be more happy when working from home. Fashion psychology expertise can certainly result in some very enjoyable guidance. So have a blast reading Kate’s tips...
by Second Administrator | Mar 23, 2020 | Press
Our founder Kate Nightingale has been asked by Stylist Magazine to explain the psychology behind panic buying following the coronavirus outbreak. Please read all her comments in the Stylist Magazine article.