by katenightingale | Mar 2, 2026 | Blog, Our Thoughts
HUMAN Brands© connect more deeply with the essence of what makes us human. With what matters most to us, how we feel, what we value, how we relate… Why HUMAN Brands© are better? HUMAN Brands© outperform other brands across major KPIs achieving deeper connection,... 
by katenightingale | Dec 8, 2025 | Blog, Our Thoughts
Social disconnection isn’t just emotionally painful, it literally hurts as the social pain activates the same neural pathways as the physical pain. Additionally, lonely individuals are 2.1 times more likely to experience physical pain, and 25.8% more likely to suffer... 
by alice@stylepsychology.co.uk | Mar 10, 2023 | Blog, Our Thoughts
The power of emotions is now well-known and established. Emotions influence people’s mental and physical well-being and impact our judgments, evaluations and decisions daily. Simply put, emotions direct our everyday behaviour. Following this, an interesting theory... 
by alice@stylepsychology.co.uk | Dec 9, 2022 | Blog, Our Thoughts
Augmented reality is increasing its charm but people are still wary of employing it in everyday life. Many now see the positive impact it could have in fields such as medicine, sports and technology but what benefits does AR bring to retail? It goes without saying... 
by alice@stylepsychology.co.uk | Nov 7, 2022 | Blog, Our Thoughts
The cost-of-living crisis and the recession is already considerably affecting consumer behaviour and their specific choice of products, and even retailers. Switching to cheaper alternatives or those that offer better value overall is only going to continue. An...
