by Second Administrator | Jun 29, 2015 | Blog
On a daily basis we are faced with a vast amount of new information, people and situations. We are forced to make hundreds, if not thousands, of decisions; what to eat, where to buy our coffee, what to wear, where to go for lunch, which route to take to pick up kids... 
by Second Administrator | May 6, 2015 | Blog
Governments’ awareness of the benefits of the nation’s happiness and wellbeing to its economic and social sustainability is increasing. We all know already that the happier your employees are, the more effective they are and therefore the higher the profit. This is... 
by Second Administrator | May 5, 2015 | Blog
Understanding what are the current drivers influencing consumers to take action is crucial to designing an effective advertising campaign. This is the first thing where The Protein World went wrong with their ‘beach body ready’ campaign. Women are more... 
by Second Administrator | Apr 21, 2015 | Blog
Marketers for while thought that colour images are better at advertising various products but is it really truth? A recent study from The Ohio State Universityshowed that the ad and marketing professionals might have been misusing colour and under-using black and... 
by Second Administrator | Mar 3, 2015 | Blog
Fresh From The Lab is a new article series describing the recent (and sometimes not so recent but very interesting) scientific studies from various behavioural disciplines and proposing possible commercial applications. It is well known that shopping while... 
by Second Administrator | Feb 23, 2015 | Blog
Looking at consumer trends in retailing you might start to think that they all going slightly mental. On one hand they like the comfort, ease and privacy of online shopping. Then on another hand they demand brands to deliver surprising, delighting and immersive...
