OUR THOUGHTS
Here is you can find our insights into all aspects of consumer psychology, consumer behaviour, customer experience and much more. We will explore interesting consumer behaviour trends, specific solutions for improvement of customer experience, strategic ideas for consumer brands and recent scientific discoveries. If you want to explore some of the subjects in more detail, feel free to contact us at kate@humanising-brands.com for personalised insights.
Fresh From The Lab: Emotions Affect How Our Brain Processes Social Situations
Recent neuroscience study shows us that brain adopt different mental processing protocols depending on the emotion we feel.
Department Stores are Exhausting – Is Found Boutique by John Lewis an Answer?
John Lewis introduces new boutique-in-store concept. What are the changes in consumer behaviour that led to it? What will be the effect of such concept on John Lewis’ consumer behaviour?
Amazon One Hour Delivery Creating Stronger Community
Amazon UK introduced 1hr delivery which would result in stronger community and higher brand advocacy.
John Lewis Decided to Charge for Click & Collect Service
John Lewis is to charge for Click & Collect services. Consumers might see it as unfair.
Fashion That Tastes!
Can taste be converted into a dress or a pair of shoes? Science of synaesthesia would suggest that it’s possible. One fashion designer thought so too.
Sensory Handles – Exploration of Touch
Touch is the first sense which develops in the fetus. We use it to explore the world every day since we’re born. Now designers are using the science of touch to reinvent everyday products, e.g. handles.
Fresh From The Lab: Dim Lights Increase Impulsive Behaviour
A recent study shows how light can influence our self-awareness and impulsive behaviour.
How a Brand Can Help a Country To Be Happier? Based on World Happiness Report 2015
World Happiness Report 2015 has been published. See how your brand can help improve happiness and benefit commercially.
Beach Body Ready Ad Campaign – Consumer Psychologist’s Comment
Kate Nightingale, a consumer psychologist, comments on The Protein World’s ‘beach body ready’ ad campaign.
Fresh From The Lab – Black and white imagery makes you think ‘big picture’ whereas colour imagery makes you detail-focused
Find out how that can affect consumer decision making.
Fresh From The Lab – ‘An Empty Stomach May Open Your Purse’
Why we buy more products and spend more money when we’re hungry?
Jigsaw Duke Street Emporium – A Sensory Review
Jigsaw created a lifestyle, experiential retail space Duke Street Emporium combining Jigsaw store, fashion boutique, art/book shop and a cafe. We went to review their sensory experience.
Retail – How to Win Consumers’ Minds Next Christmas?
The figures for pre-Christmas sales are in and they show successful period for some, e.g. John Lewis. But what should retailers do to win the battle for consumers’ minds in the run up to Christmas 2015?
Black Friday – Why We Do It To Ourselves?
Fighting; Buying things you don’t need; Massive amounts of crowd-originated injuries – just some of the features of Black Friday weekend sales. Find out what drives us to behave that way.
Kate Nightingale Shortlisted at Women in Marketing Awards 2014
Kate Nightingale was shortlisted at Women in Marketing Awards 2014.
Ace Hotel
Ace Hotel in Shoreditch has been there for a while. We have recently decided however to look at it from the point of view consumer psychology. See what we’ve discovered.
The Future of the Digital Multi-Sensory Consumer Experience
Have you ever wondered whether it si possible to sense the texture of a fabric through you tablet or mobile? And how about smelling the dish that your favourite chef has been just preparing on TV? Soon it will be possible.
The Subconscious Art of Pitching
Last week I had a pleasure of speaking at the She Says event in the Shoreditch House. The subject was pitching for the new business and how to do it well. Read further to see how you can make your pitch better.