by Second Administrator | Jan 5, 2015 | Blog
John Lewis reported 4.8% like-for-like sales rise in the five weeks to 27 December. This was partly due to the success of Black Friday week which has been the best in the year for the retailer. Even though the week’s sales were 22% higher than last year, Andy Street,... by Second Administrator | Jun 30, 2014 | Blog
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...