by katenightingale | Dec 8, 2025 | Blog, Our Thoughts
Social disconnection isn’t just emotionally painful, it literally hurts as the social pain activates the same neural pathways as the physical pain. Additionally, lonely individuals are 2.1 times more likely to experience physical pain, and 25.8% more likely to suffer... 
by Second Administrator | Aug 24, 2015 | Blog
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as... 
by Second Administrator | Aug 18, 2015 | Blog
A recent neuroscience study by researchers at the University of Haifa found that our brain processes social situations differently based on the emotions felt at the time. The researchers did 3 separate experiments where they differentiated the type of social...
