by Second Administrator | Aug 24, 2015 | Blog
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as... 
by Second Administrator | Aug 18, 2015 | Blog
A recent neuroscience study by researchers at the University of Haifa found that our brain processes social situations differently based on the emotions felt at the time. The researchers did 3 separate experiments where they differentiated the type of social...
