by alice@stylepsychology.co.uk | Mar 10, 2023 | Blog, Our Thoughts
The power of emotions is now well-known and established. Emotions influence people’s mental and physical well-being and impact our judgments, evaluations and decisions daily. Simply put, emotions direct our everyday behaviour. Following this, an interesting theory... 
by Second Administrator | May 5, 2015 | Blog
Understanding what are the current drivers influencing consumers to take action is crucial to designing an effective advertising campaign. This is the first thing where The Protein World went wrong with their ‘beach body ready’ campaign. Women are more... 
by Second Administrator | Apr 21, 2015 | Blog
Marketers for while thought that colour images are better at advertising various products but is it really truth? A recent study from The Ohio State Universityshowed that the ad and marketing professionals might have been misusing colour and under-using black and...
