In the last decade, the significant transformation of the fashion industry has increased the demand for professionals who can fulfill the desires and needs of the modern times. In this context, a niche group of professionals apply psychological theories to the fashion industry. Now, companies can improve their brand strategy, enhance a better customer experience and increase their commercial benefits. In fact, as our founder states: “If you understand how human perception works on a neuroscientific level and how people choose clothing based on their psychological makeup, you can create an incredibly effective strategy, ultimately enhancing the overall customer experience”. The fashion psychologist is a role that only emerged in recent years but definitely needed in the future. As also our founder says: “at some point, all brands will be consulting either in-house or external behavioural experts.”
To read more: https://www.businessoffashion.com/articles/careers/six-fashion-careers-of-the-future
