Kate Nightingale will be speaking on The Retail & Marketing Show on 21st September 2016 organised by Associated Independent Stores.
What will Kate talk about?
The Role of Senses in Building Human-Centred Customer Experience.
It has never been more important than now to create a truly unique experience in your retail store. With growing use of digital solutions by customers for shopping, the stores need to take a different role; that of providing entertainment and a chance to connect with a brand on a much deeper, human level.
In this talk, consumer psychologist Kate Nightingale will talk about what Human-Centred Customer Experience is, why it is a future of retail and what role senses play in building such an experience within your store.
