OUR THOUGHTS
Here is you can find our insights into all aspects of consumer psychology, consumer behaviour, customer experience and much more. We will explore interesting consumer behaviour trends, specific solutions for improvement of customer experience, strategic ideas for consumer brands and recent scientific discoveries. If you want to explore some of the subjects in more detail, feel free to contact us at kate@humanising-brands.com for personalised insights.
Pavillion Review
Pavillion Review. You are welcomed by a beautiful array of orchids and other plants. It feels like walking into an orangery which instantly puts you in a good mood.
Ampersand Hotel
We visited The Drawing Rooms in Ampersand Hotel after one of our meetings in the area. We wanted some comfort after a long day.
Senses are a way to customer’s heart
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge …
Sound advice (Article from Sleeper Magazine)
I recently asked a general manager how hard it was to manage over 300 staff. She surprised me somewhat by answering “that is the relatively easy bit because we are trained for it. The hard bit”, she explained …
Are our children growing to be followers or leaders?
What do we teach children today about personal style? Do we tell them to copy certain fashion icons and other people around them or do we ask them to find themselves and create their own personal style that reflects their personality?