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Psychology of AI Webinar

As AI becomes more embedded in brand interactions, it’s no longer just a tool—it’s shaping how consumers perceive brands, products, and even value itself.

From AI-driven personalization to virtual assistants and automated decision-making, the way brands use AI is redefining customer expectations, emotions, and trust.

Join us for The Psychology of AI Webinar to learn more.

Thursday 10th April 2025 at 1pm GMT

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This webinar explores how AI influences consumer behavior at a psychological level. We’ll uncover how AI-driven interactions impact brand perception, product value, and customer loyalty—and how consumers, in turn, are developing more human-like relationships with AI.

Some of the subjects we will explore:

  • How AI shapes consumer trust, emotion, and brand relationships.
  • The psychological impact of AI on perceived product value and pricing.
  • The growing emotional connection between consumers and AI-driven experiences.
  • How brands can use AI to enhance—rather than erode—authenticity and human connection.
  • Practical strategies to align AI with consumer psychology for better engagement and conversion.

Designed for Brand, Marketing, E-commerce, and Digital Directors, this session will provide actionable insights into how AI-driven strategies can strengthen consumer relationships, build brand equity, and drive long-term growth.

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‘‘With customers creating increasingly human-like relationships with AI tools they use every day, yet still having trust issues with such technology, understanding how the use of AI by brands impacts sales, product value and overall brand equity is a must have for all leaders.’’

Kate Nightingale, Chief Behavioural Officer, Humanising Brands

How Brands Can Benefit?

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Increase Conversion – Research shows that simple mention of AI can decrease purchase intention. Learn how to protect your brand against it.

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Enhance Brand Perception – How you use AI & communicate it to customers impacts your brand perception & brand equity. Understand how to create desired brand perception & increase your brand equity.

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Improve Customer Experience – If you are using customer facing AI tools, e.g. chatbots, how human this AI feels, behaves and talks can tremendously change purchase intention and brand perception.

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Increased Product Value – AI can be both attractor and deterer when it comes to purchase decisions as it can reduce the product value perception. Learn how you can ensure that your product is perceived as valueable & customers want to buy it.

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Improve Your Relationships with Customers – AI solutions can be brilliant tools for creating deeper emotional connection and stronger relationships. Understand how to create deeper relationships with your customers with the use of AI.

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How Can AI Tech Companies Benefit?

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Human-centric AI – Design a more humanised AI solutions that achieve much better impact on consumer behaviour.

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Increase Effectiveness – By embedding various psychological and behavioural data you can create more accurate AI tool, e.g. personalisation.

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Market Better – How to communicate your tools to brands and ensure stronger buy in.

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Improved UX Design – Optimise your UX design by undestanding consumer psychology around AI.

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Enhanced Customer Experience – Develop tools that are more effective in creating the ultimate customer experience and leading to better commercial results for brands.

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