Multisensory Retail Design – The Science

Join our webinar about using the power of 10 sensory groups in your retail design to achieve higher engagement and enhance commercial effectiveness.

When?

25.02.2025 1pm GMT

Those who sign up will receive the slides.

In today’s competitive retail landscape, engaging customers goes beyond just visual appeal. Multisensory retail design leverages the science of human perception to create immersive environments that captivate shoppers and drive deeper emotional connections with brands.

This webinar delves into the neuroscience and psychology behind multisensory experiences in retail. You’ll gain insights into how 10 groups of senses (yes, we actually have 53 senses) influence consumer behavior, brand perception, and purchasing decisions. We’ll explore case studies, cutting-edge research, and practical applications to help brands and designers craft environments that not only attract but also retain customers through carefully curated sensory experiences.

Our founder and consumer, retail and design psychologist Kate Nightingale will discuss:

The role of sensory stimuli in shaping emotions, memory, and decision-making.
The latest scientific findings on how multisensory integration impacts customer experience.
Real-world examples of brands successfully using sensory design.
Practical strategies to implement multisensory principles in retail spaces.
Measuring the impact of sensory design on customer engagement and sales.

Whether you’re a retail brand looking to enhance customer loyalty or a designer aiming to create more impactful spaces, this session will provide actionable insights to elevate your retail experience.

‘‘Brain works on the subconscious multisensory consistency across 10 major groups of senses. Strategic presentation of your brand through all senses leads to higher engagement, memorability and increased commercial effectiveness of retail design.’’

Kate Nightingale, Chief Behavioural Officer, Humanising Brands

Retail Brands – How Can You Benefit?

Longer Dwell Time – Increase how long customers stick around, which leads to higher sales.

Higher Conversion and Sales – Understand how various sensory elements affect price and value perception, impact on AOV and sales.

Higher Emotional Engagement – Increase memorability, loyalty and positive word of mouth by fully engrossing customers in your experience.

Enhanced Brand Differentation – Stand out in a crowded retail market and increase memorability of your brand and experience.

Top of Mind Position – Brands with Top of Mind are the obvious choice. Understand how multisensory retail design helps you achieve the Top of Mind position.

Multisensory Retail Design – The Science

Retail Brands – How Can You Benefit?

Longer Dwell Time – Increase how long customers stick around, which leads to higher sales.

Higher Conversion and Sales – Understand how various sensory elements affect price and value perception, impact on AOV and sales.

Higher Emotional Engagement – Increase memorability, loyalty and positive word of mouth by fully engrossing customers in your experience.

Enhanced Brand Differentation – Stand out in a crowded retail market and increase memorability of your brand and experience.

Top of Mind Position – Brands with Top of Mind are the obvious choice. Understand how multisensory retail design helps you achieve the Top of Mind position.

Retail Designers – How Can You Benefit?

Science of Design – Develop deeper understanding of psychology and neuroscience behind retail design.

Validation & Justification – Back your design concepts with scientific data, strengthening your pitches and stakeholder buy-in.

Future-Proofed Retail Concepts – Align your designs with evolving customer expectations and emerging behavioural trends.

Competitive Advantage – Differentiate your projects by delivering experiences that consistently outperform industry benchmarks.

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