Insight & Innovation

Understanding consumer behaviour is our business. We know what happens in people’s minds, what it means for your business and how to predict consumer behaviour trends in the future.

We have provided insights on anything from the future of placemaking, designing a £3,000 bottle of spirit, creating a luxury cigarillo brand for women to the impact of the changing masculinity on the hair and beauty industry.

We understand why people buy, how they will be buying in the future and how to use this knowledge to create truly innovative brands and customer experience.

Like all of our clients you want to be ahead of the game, to introduce new products/services/experiences before customers even know they want it.

Whether you are just starting out and planning to revolutionise your industry or have an incredible business but not resting on your laurels, we are your insight and innovation partner.

Our robust understanding of the science of consumer behaviour coupled with years of experience of working with B2C and B2B brands of all sizes gives us unique advantage.

We are here to help you, the brave brand leaders, put all your challenger ideas into life.

Check out how we helped Klarna empower people to reduce their impulsive shopping.

Contact us at to talk about your project.