Designed and delivered by Kate Nightingale, a consumer, retail and design psychologist with almost 18 years of experience of working with brands from global names like Nespresso, Swarovski, Klarna, and Samsung to category defining start ups and scale ups some achieving a whopping £30m/year sales in 3 years from launch. A founder of Humanising Brands, a behavioural strategy, design, experience and innovation agency, a lecturer at Regent’s University and London College of Fashion and a frequent keynote speakers for companies and events like PUIG, Disney, Stanley, Black & Decker, MADFest North, eTail, Retail Week Masterclass, Drapers Future of Fashion and Campaign Brand Forum. A frequently requested expert by journalists from Business of Fashion, Vogue, Marketing Week, Retail Week, BBC Radio as well as appearing on numerous TV programmes on Channel 4, Kate is a truly remarkable expert to learn from. 

In this course Kate will share with you numerous psychological, neuroscientific and behavioural research and concepts and how they can be effectively used by CMOs, Heads of Marketing, Brand, Retail and other brand executives responsible for brand management, marketing, and brand experience. Based on almost 2 decades of working with various brands, Kate will show you how she is using this science everyday. A perfect mixture of science and practice, all brand and marketing leaders are bound to find it useful and insightful leaving eager to apply it to their own brands.