Here is you can find our insights into all aspects of consumer psychology, consumer behaviour, customer experience and much more. We will explore interesting consumer behaviour trends, specific solutions for improvement of customer experience, strategic ideas for consumer brands and recent scientific discoveries. If you want to explore some of the subjects in more detail, feel free to contact us at firstname.lastname@example.org for personalised insights.
Emotions influence people’s mental and physical well-being, they direct our everyday behaviour. Therefore, an interesting theory should be considered: emotional contagion.
Many now see the positive impact AR could have in fields such as medicine, sports and technology but what benefits does AR bring to retail?
With the cost-of-living crisis and recession changing consumer behaviour already, what strategies should brands be adopting?
We started two new columns, Ecommerce Psychology Column and Metaverse Psychology Column.
For today’s weekly appointment with our Retail Psychology Column, we talk about intimacy.
We are starting a Retail Psychology Column, a weekly dose of behavioural tips where we’ll talk of the great things happening in the world of retail.
We explored the concept of rewards and punishment, their use in customer experience and their impact on consumer-brand relationships and behaviour change.
Sign up to our Brand Trust Webinar on 16th June 2022 at 1pm.
Watch our Human Discussions talk with Katie Baron, Director of Brand Engagement at Stylus and senior contributor for Forbes.
Watch our Humanising Brands in 2022 webinar where we reveal the key consumer behaviour trends for 2022 and discuss the power of Human Brands.
We explored the phenomenon of co-branding
We explored pet lovers’ consumer behaviour and future trends
We explored the power of smell in influencing consumer behaviour
Will Clubhouse become the next big social network?
Interested in this question, we have looked a little bit more into the new app of the moment.
We have looked at inspiration and its impact on consumer behaviour.
We asked our clients why would a brand founder/leader hire a consumer psychologist. Here is what they said.
A well-chosen sound applied to your packaging can create a multi-sensory, engaging product experience.
Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.