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ELLE UK – How to be happy when working from home

ELLE UK – How to be happy when working from home

by Second Administrator | Mar 25, 2020 | Press

ELLE UK have approached our founder Kate Nightingale to provide some fun tips on how to be more happy when working from home. Fashion psychology expertise can certainly result in some very enjoyable guidance. So have a blast reading Kate’s tips...

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We now live in a digital world and it’s so impor We now live in a digital world and it’s so important for us to keep up with the time. As consumers, we can really benefit from the use of technology, to ease all of our experiences but above all to enrich them. As brands or businesses, instead, technology can be the means by which we can give consumers those enriching experiences.  We decided to start two new columns, E-commerce Psychology and Metaverse Psychology, to show how technology can be truly impactful, if used appropriately. We’ll talk about online and digital subjects, we’ll share interesting studies and marketing strategies but also all the cool things happening out there.  Today we want to begin with the E-commerce Psychology column and a study on website aesthetics which is known to be a major determinant of user perception and use intention. In fact, website aesthetics impact perceived trustworthiness, usability and user experience.  The 2021 study, we want to talk about, has focused on specific elements of website aesthetics as the design mode (light vs. dark), the use of certain colours (red vs. blue) and the shape of the buttons (rounded vs. sharp).  Interestingly, it was found that the button shape does not have significant influence over the consumer but the design mode and colour do. In fact, the results showed that a light design mode and a “blue website” affect users’ pleasure, arousal, trust and use intentions. Cool right?  These results should be kept in mind when designing a new website or when improving the existing ones and if you want to know more you should definitely read the whole study (we put in in our bio so it’s easy to find)  For now it’s all but stay tuned if you want to know more.  Ah! DM us if you want to know something in particular or you want us to talk about a specific topic.
Control: a fundamental cognitive need for all huma Control: a fundamental cognitive need for all human beings.  Sense of control is a prerequisite of a sense of safety. It is also tied to higher self-esteem and overall well-being. In consumer behaviour, I leads to higher shopping satisfaction, higher brand attachment, increased loyalty and positive word of mouth.  Yet, during the pandemic the sense of control was continuously limited and that meant that all consumption decisions were heavily driven by the need to reclaim that control. This trend will continue until a stronger sense of safety and security can be achieved.  How can brands increase sense of control for their customers?  The design of a physical store can give consumers a sense of control over the environment and elicit hedonic satisfaction from the shopping experience.  For example, to provide control, retailers could utilise a grid layout for which the merchandise is arranged in a horizontal and vertical way as it allows consumers to locate and reach the objects more easily. A further element could be the introduction of greater ceiling height or at least the creation of an optical illusion of higher ceilings as this would affect the degree to which the environment feels crowded.  You definitely want to avoid crowing... the excessive number of people, objects or both in a limited space negatively impacts the consumers, leaving them with no control over the situation.  Have you thought on how to deliver control to your customers? It can be easily done in retail design (DM us to know more) but it can be delivered also in digital environments, ads, social media and so much more.  Will continue sharing more tips around the sense of control and how to instil it in your customer experience.  Stay tuned to find out! 😉
Who knew the sofa could be a great spot to tackle Who knew the sofa could be a great spot to tackle reviewing your current account?  Just one tip from our founder @katenightingale_hb on feeling empowered to get the most out of your chosen providers
The pandemic has changed everything, customers had The pandemic has changed everything, customers had no choice but to evolve and become digital savvy. They adapted. But what will happen now? What will be driving store innovation in the competitive landscape in the brick-and-mortar vs true online players, and making a smooth transition to yet another “new normal”?  To answer these questions, our founder @katenightingle_hb has collaborated on a series of four articles with OLR Retail where behavioural/psychological underpinnings of various retail technologies have been explored and how these can be extremely valuable to your brand.  As said, these will be done in the form of four customer episodes. Why? Because when we can truly personally relate to the information presented, this information lands better in our brains and is more readily available for use.  Yes, that’s right! We are using a simple behavioural technique on you to help you process the presented information more easily.  So, have a look (through the link in bio) and share with us your thoughts, we’re curious to know!
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