by katenightingale | Nov 4, 2025 | Blog
A new study from King’s College London on behalf of the Art Fund and Psychiatry Research Trust has found a profound positive impact of viewing original artwork. Researchers have measured biometric responses like heart rate and temperature as well as cortisol levels... 
by alice@stylepsychology.co.uk | Mar 10, 2023 | Blog, Our Thoughts
The power of emotions is now well-known and established. Emotions influence people’s mental and physical well-being and impact our judgments, evaluations and decisions daily. Simply put, emotions direct our everyday behaviour. Following this, an interesting theory... 
by alice@stylepsychology.co.uk | Nov 7, 2022 | Blog, Our Thoughts
The cost-of-living crisis and the recession is already considerably affecting consumer behaviour and their specific choice of products, and even retailers. Switching to cheaper alternatives or those that offer better value overall is only going to continue. An... 
by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand... 
by Second Administrator | May 17, 2021 | Clients
Crowd.DNA is a renowed cultural insights agency with offices in London, Amsterdam, New York, Singapore and Sydney. Their clients include Twitter, IKEA, Asahi, Spotify and Converse, just to name a few. We have been working with Crowd.DNA on many projects throughout the...
