by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand... 
by katenightingale | Feb 3, 2022 | Blog, Events
If you have missed our Humanising Brands in 2022 webinar where we discussed upcoming consumer behaviour trends for 2022, shown the power of Human Brands and explained a few basic steps on how to get your brand to be more Human, here is the recording.... 
by Second Administrator | Apr 19, 2021 | Events
Around two thirds of shoppers visiting your website will look at your products, add them to the basket but then leave without making a purchase. Our founder and other experts will participate in an interactive workshop created by The Fashion Network to show you how to... 
by Second Administrator | Oct 21, 2015 | Events
Our founder Kate Nightingale has been invited to deliver a talk entitiled ‘Psychology of Online Shopping’ in the Electric House on 25th November 2015. She will discuss how etailers can utilise knowledge about consumer behaviour, motivations for buying... 
by Second Administrator | Oct 9, 2015 | Events
Kate Nightingale will be a panelist on the Psychology of Online Shopping Event, sponsored by The Fashion Network and JPMorgan Chase & Co. The event will be held on the 10th of November at JP Morgan Chase. Understanding your customer and enticing them to return to...
