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How we shop now: Redefining the retail experience online

How we shop now: Redefining the retail experience online

by Second Administrator | Sep 23, 2020 | Press

In the current times, due to the coronavirus pandemic and the related policies, an extraordinary shift in shopping behaviour has occurred. Online shopping has become more than just an occasional indulgence. In fact, between the first and second quarters of this year,...
Retail Brands Capitalize On Demand For Zoom-Friendly Accessories

Retail Brands Capitalize On Demand For Zoom-Friendly Accessories

by Second Administrator | Aug 20, 2020 | Press

New data from Statista has shown, between the months of March and May 2020, a remarkable increase in sales in one particular retail sector: clothing and accessories. Following this new interest in such categories, new marketing strategies have been created. It may...
Coronavirus crisis could transform how fashion works in China

Coronavirus crisis could transform how fashion works in China

by Second Administrator | Feb 22, 2020 | Press

Nowadays, Coronavirus has created a proper mass panic and unfortunately led to several deaths. As a consequence, the pandemic is also affecting the global fashion industry. For instance, the supply chain has been disrupted as production has been strongly delayed. In...

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Today we want to share with you a very interesting Today we want to share with you a very interesting study about memories and movement. Yes, how movement affects our memory.
The participants in this study had to move marbles from one cardboard box to another while talking about previous experiences. It was found that when they moved the marbles faster in a direction congruent with the valence of the memory.
When moving of the marbles upward the participants remembered more positive life experiences while, when the moving of the marbles downward, more negative ones.
The things that we do with our bodies affect how we think but also what we choose to think about.
The seemingly meaningless bodily action does have a great impact... shall brands and businesses start thinking more of how movement could be used to create a more positive experience?
Share with us your thoughts!
Successful brands start with great brand strategy. Successful brands start with great brand strategy. Create yours at our Behavioural Brand Bootcamp. 
#fashion #beauty #retail #startup #entrepreneurs #Brand #brandstrategy #behaviouralstrategy #consumerbehaviour #customerexperience #consumerpsychology #retailpsychology #brandpsychology
@crowddna is a renowned cultural insights agency w @crowddna is a renowned cultural insights agency with whom we have worked on many projects throughout the years. It ranged from 1hr Brain Spark intensive consultations to taking part in an in- depth full day-long workshop. As you can see, we have also provided insight on several subjects.
It’s always a pleasure to work with @crowddna 😁
If you are working on your next consumer insights project and you would like to better understand
consumer behaviour and the impact it has now and in the future, chat to us.
Sustainability has become the priority for many an Sustainability has become the priority for many and above all for Gen Z. When making a purchase, Gen Z prefers to buy from sustainable brands or at least from brands that are working to be as sustainable as they can. However, Gen Z is also the one that buys the most from @sheinofficial, the China-based ultra-fast fashion retailer.
Why does this happen?
According to our founder, one of the reasons is that ‘individuals can believe in and advocate for sustainability but, at the same time, fall victim to moments of impulse and indulgence’.
More has been said and if you want to know more and understand why the most eco-conscious generation buys from the most-known fast fashion company, read the @fortunemag article (link in bio) and look out for our founder @katenightingale_hb insights.
What are your thoughts on the matter?
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