by katenightingale | Feb 3, 2022 | Blog, Events
If you have missed our Humanising Brands in 2022 webinar where we discussed upcoming consumer behaviour trends for 2022, shown the power of Human Brands and explained a few basic steps on how to get your brand to be more Human, here is the recording.... 
by Second Administrator | Aug 14, 2016 | Clients
We have been approached by the leisure brand Water Babies to collaborate with architectural and design company rpa:group on the concept design for their first ever branded leisure centre. Water Babies has an outstanding reputation as the world’s biggest, most... 
by Second Administrator | Aug 14, 2016 | Events
Kate Nightingale will be speaking on the Shopper Brain Conference in Amsterdam on Friday 21st October 2016. Kate’s talk: Applying Psychology to Leisure Design – Presenting brand personality via sensory design – Creating unique brand experience... 
by Second Administrator | Aug 24, 2015 | Blog
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as... 
by Second Administrator | May 6, 2015 | Blog
Governments’ awareness of the benefits of the nation’s happiness and wellbeing to its economic and social sustainability is increasing. We all know already that the happier your employees are, the more effective they are and therefore the higher the profit. This is...
