PRESS
Here you can find various press articles we have commented for or written. We frequently provide insights for press, so if you are working on an article, report, documentary or other content and require our expertise, feel free to contact us at info@stylepsychology.co.uk.
A psychologist, economist and futurologist walk into a bar…
Our founder discusses the future of the high street and digital initiatives adopted by retailers to appeal consumers and improve customer experience
Shopping centre introduces fast lane to help reduce ‘slow-rage’ incidents
Lakeside Centre has introduced a fast lane to improve customers’ experience showing a clear example of good brand strategy.
Style Psychology’s Kate Nightingale launches report on the science behind successful retail design
Retail times presents Kate Nightingale and her new in-depth report on sensory retail design produced to help brands bridge the gap between science and creativity.
Six Fashion Careers of the Future
A niche group of professionals apply psychological theories to the fashion industry.
Unboxing Millenials
A different viewpoint on the instant gratification behaviour of Millenials and what does it mean for brand strategy. Full version of article written for Counter Culture magazine.
Canvas 8 – Have we all become ambient shoppers?
Kate Nightingale have been approached by research agency Canvas 8 to comment on consumer decision making process.
Canvas 8 – Why are wishlists the best way to browse?
Kate Nightingale has been approached by the research agency Canvas 8 to comment on the psychology of browsing.
Canvas 8 – How can online brands recreate the store in your home?
Kate Nightingale has been approached by research agency Canvas 8 to comment on how online brands can achieve a truly personal experience for their customers.
Hatch Magazine – The Last Four Feet
Kate Nightingale has been asked to write an article for the latest issue of the Hatch Magazine discussing the final four feet of the customer journey.
AATCC – Physical Digital
Kate comments on omni-channel strategy for retail brands & its effect on consumer behaviour.
Retail Design World – April 2016
Our Sensory Retail Design Report has been featured on the Retail Design World website.
Retail Focus – May 2016
Kate Nightingale has been asked to write a short piece for the May issue of Retail Focus Magazine.
Retail Bulletin – The Future of Retail
Kate Nightingale has written an article for the Retail Bulletin’s Future of Retail supplement published in May 2016.
The Telegraph – The Science Behind Sales Shopping
Read Kate’s comments on sales shopping in Telegraph.
Sky News – Has M&S made the right decision to switch off the music?
Sky News invited Kate Nightingale to comment on M&S’ decision to switch off the music.
BBC News – Black Friday Consumer Behaviour
Kate Nightingale comments for BBC News on the consumer behaviour during Black Friday sales.
We’ve Won! Best Consumer Behaviour Consultancy – UK 2015
Style Psychology Ltd has been named Best Consumer Behaviour Consultancy – UK in the prestigious Corporate Vision Consultancy Awards 2015.
Style.Mic – Fashion Psychology
Kate Nightingale comments on fashion psychology and enclothed cognition for Mic.com.