PRESS
Here you can find various press articles we have commented for or written. We frequently provide insights for press, so if you are working on an article, report, documentary or other content and require our expertise, feel free to contact us at info@stylepsychology.co.uk.
Why we’re seeking solace in our favourite classic TV shows during lockdown
Stylist has interviewed our founder, Kate Nightingale, to understand why we took solace in our favourite TV shows.
Panic buying follows coronavirus across the globe
Our founder was asked by Medical Xpress to give some insights over the panic buying that followed the rise of coronavirus.
Why even the pandemic couldn’t kill fast fashion
Consumers are purchasing from fast fashion brands even during the current pandemic. NewStatesman has interviewed our founder to understand why such unsustainable habit is hard to quit.
How we shop now: Redefining the retail experience online
An extraordinary shift in shopping behaviour has occurred. Our founder has provided some insights on how retailers can improve and build positive and enduring customer relationships.
Million Dollar Beach House: why are we so obsessed with seeing inside other people’s homes?
Our founder, Kate Nightingale, provided some insights on why we are so obsessed with other people’s homes.
Retail Brands Capitalize On Demand For Zoom-Friendly Accessories
Kate Nightingale has commented for Forbes on the new trend of “video-chat-friendly” accessories.
Coronavirus: Five ways shopping will be different from now on
Non-essentials shops have now reopened, new regulations applied and consumers must be ready.
Forbes – Business as Unusual
Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.
Stylist – The Psychology Behind Bread Baking Obsession
Our founder was once again approached by Stylist Magazine. This time to comment on the psychology behind people’s bread baking obsession.
Stylist – Why Beauty Products Get Discontinued
Our founder Kate Nightingale commented for Stylist Magazine on how people feel when their favourite beauty products get discontinued.
ELLE UK – How to be happy when working from home
Kate Nightingale commented fro ELLE UK on how to use fashion psychology to boost your happiness while working from home.
Stylist – The Psychology of Panic Buying
Kate Nightingale commented for Stylist Magazine on the psychology behind panic buying.
Coronavirus crisis could transform how fashion works in China
Coronavirus has created a global mass panic but it has also affected the global fashion industry.
VOX – Fast fashion, explained
Fast fashion is known to use unpaid labor and not be environmentally friendly. Then, why is it so popular?
The Guardian – Flashing the clash: a high street trend for Brexit limboland
Fashion is having an ambivalent moment as shoppers seem unable to choose between distinct designs. Pre-clashed clothes might be the answer to such dilemma.
How Apple convinced us that AirPods aren’t ridiculous (anymore)
Continuous and repetitive exposure has led AirPods to become a proper millennial status symbol.
Product is not enough. Retail chains build their strategies based on customer experience
Personalised shopping experiences are wanted and retail chains must learn how to do so. Behavioural psychologists are essential.
How brands must approach the human experience
Kate Nightingale has met Campaign’s Jeremy Lee, Green Room’s Fraser Warren and Kantar TNS’ Tim Pritchard to discuss how, in the era of technology, brands can still put humans first.