PRESS
Here you can find various press articles we have commented for or written. We frequently provide insights for press, so if you are working on an article, report, documentary or other content and require our expertise, feel free to contact us at info@stylepsychology.co.uk.
Holiday enthusiasts more likely to buy gifts early
The Luxury Daily talks about our work with Klarna and the five distinct holiday personas we identified.
“There are actually 5 types of people at Christmas. Here’s exactly what our family would be.”
MamaMia talks about our work with Klarna and the five distinct holiday personas we identified.
Discover your festive shopping style
Marie Claire talks about our work with Klarna and the five distinct festive personalities we identified.
Adyen report: What UK and Irish consumers want vs brand readiness
Retail Technology Innovation Hub talks about Adyen’s latest podcast on consumer behaviour in which our founder has given her insights.
Why fantasy homeware shopping is our new secret online habit and the women who love it
Our founder has given Stylist her insights on the phenomenon of fantasy homeware shopping.
The all-important Christmas ad – who got it right and why?
What makes a festive advertising campaign truly successful? Our founder gives her insights to RetailWeek.
Why Wearing Nice Underwear Can Be Good For Your Mental Health
Our founder has given her insights to Huffpost on how wearing nice underwear can be good for your mental health
Retail in the World: How store owners in the UK and Ireland are fighting for survival in 2021
Our founder has participated at Shopify Resilient Retail podcast
Heart of the Customer’s Jim Tincher interviews our founder
Heart of the Customer’s Jim Tincher sat down with our founder to discuss the role of emotions in the customer experience.
Can experiential retail survive the rise of the cautious consumer?
Can experiential retail survive the rise of the cautious consumer? Our founder has given her insights to Frame
Rethinking our work wardrobe – as we get dressed again
How do we use fashion as a way of reintegrating into the physical work environment post-pandemic? Our founder has given her insights to Edither
How the pandemic changed fashion retail forever
The pandemic has changed fashion retail forever. Our founder has given her insights to Drapers on how the consumers have also changed.
Playing with ultra-thin dolls could make girls want skinnier bodies
Our founder has given her insights to The Independent on how the toy industry could combat young girls’ decreased body dissatisfaction
If Gen Z killed fast fashion, why is fast fashion still booming?
Our founder has given her insights to Dazed on why fast fashion is still booming.
RSA Journal – Future of Retail
Our founder has contributed to the recent issue of the RSA journal. She spoke about the importance of the physical retail over online consumption.
‘This isn’t the time for wild innovation’: Why nostalgic fashion is selling
Our founder has given her insights to Glossy on why nostalgic fashion is selling more than ever
What I Learned Buying Exclusively Black-Owned For A Week
For Black-owned businesses is still difficult to thrive. Our founder has given Bustle some insights on this regard and what could be done.
Klarna bids to encourage smarter shopping with retail psychology
Our founder has developed for Klarna the Rule of Three to ensure that consumers make a considered purchase rather than an impulsive one.