Personalisation in Retail Report 2022

 

Personalisation is one of the key investments for all retailers over the next 12-24 months. Yet, the actual implementation of various personalisation tactics is still in its infancy across retail industry. As many brands start their journey to personalisation and others want to innovate, we have created this report to help you all personalise retail.

 

Increasing numbers of customers want not only personalised products, but also personalised experiences, both online and offline. McKinsey (2021) reports that 71% crave such experiences and 76% get frustrated when this does not happen.

There is no question that personalisation is one of the most crucial investments for all retail brands over the next 12-24 months. Yet, many brands haven’t even begun their journey while others have the basics right but are searching for something that can help them truly stand out in the market.

This is why we have created the Personalisation in Retail Report 2022. We want to support all the brave retail brand leaders by not only demystifying the subject of personalisation but also pushing the boundaries on what they think is possible to achieve.

The possibilities are endless and the implementation does not have to be as complex as you probably imagine. Go ahead and download the Personalisation in Retail Report 2022 to find out what you can do to make your customer experience unlike any other.

Contributors

David Mannheim

David Mannheim

Founder of User Conversion

Can We Really Define Personalisation?

David Mannheim

Janis Thomas

Ecommerce and Marketing Leader
Look Fabulous Forever

Case Study: Look Fabulous Forever

Irene Maguire

Irene Maguire

Owner at Caulder Moore

Case Study: Fairfax & Favor

Cathy McCabe

Cathy McCabe

CEO & Co-Founder
Proximity Insight

Personalisation in Today’s Hyperconnected World

Maria Von Scheel-Plessen

Maria Von Scheel-Plessen

Director EMEA
Gucci

The State of Personalisation

“Personalisation needs to be personalised.”

 

Kate Nightingale
“We are experiencing an unparalleled juxtaposition of shopping drivers stemming simultaneously from lowest and highest levels of basic human needs.”

 

Kate Nightingale
“The level of personalisation adopted by your brand should be an outcome of the stage of your relationship with the specific customer.”

 

Kate Nightingale