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Today we want to share with you a very interesting

Today we want to share with you a very interesting study about memories and movement. Yes, how movement affects our memory.
The participants in this study had to move marbles from one cardboard box to another while talking about previous experiences. It was found that when they moved the marbles faster in a direction congruent with the valence of the memory.
When moving of the marbles upward the participants remembered more positive life experiences while, when the moving of the marbles downward, more negative ones.
The things that we do with our bodies affect how we think but also what we choose to think about.
The seemingly meaningless bodily action does have a great impact... shall brands and businesses start thinking more of how movement could be used to create a more positive experience?
Share with us your thoughts!

Successful brands start with great brand strategy.

@crowddna is a renowned cultural insights agency w

@crowddna is a renowned cultural insights agency with whom we have worked on many projects throughout the years. It ranged from 1hr Brain Spark intensive consultations to taking part in an in- depth full day-long workshop. As you can see, we have also provided insight on several subjects.
It’s always a pleasure to work with @crowddna 😁
If you are working on your next consumer insights project and you would like to better understand
consumer behaviour and the impact it has now and in the future, chat to us.

Sustainability has become the priority for many an

Sustainability has become the priority for many and above all for Gen Z. When making a purchase, Gen Z prefers to buy from sustainable brands or at least from brands that are working to be as sustainable as they can. However, Gen Z is also the one that buys the most from @sheinofficial, the China-based ultra-fast fashion retailer.
Why does this happen?
According to our founder, one of the reasons is that ‘individuals can believe in and advocate for sustainability but, at the same time, fall victim to moments of impulse and indulgence’.
More has been said and if you want to know more and understand why the most eco-conscious generation buys from the most-known fast fashion company, read the @fortunemag article (link in bio) and look out for our founder @katenightingale_hb insights.
What are your thoughts on the matter?

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