human retail experience framework©
The Human Retail Experience Framework© is a cutting-edge system designed to measure, refine, and optimise retail experiences with scientific precision.
Developed by Humanising Brands, this industry-first framework combines tens of thousands of behavioural science studies with over 20 years of retail expertise to help brands and designers create experiences that are both memorable and commercially effective.
The Human Retail Experience Framework© is a game-changing tool for retailers and experience designers looking to create exceptional, high-performing retail environments. Built on decades of behavioural science and real-world expertise, it provides a structured, data-driven approach to measuring and optimising retail experiences.
Structured around 6 core categories, 34 subcategories, and hundreds of criteria, the framework provides a data-driven evaluation of retail environments, delivering a bespoke Retail Experience Optimisation Plan© tailored to your brand’s specific goals.
With retail industry scores averaging just 4 out of 10, there’s significant room for growth. The Human Retail Experience Framework© provides the structure, insights, and direction needed to elevate retail spaces to world-class levels. Whether refining an existing store or crafting a new concept, this framework ensures every decision is grounded in what truly drives human perceptions, behaviours and decisions leading to commercial success.
‘‘The retail industry averages a score of just 4 out of 10 on our framework, while today’s most celebrated experiences score between 5-7. The Ultimate Retail Experience (10) represents the ideal, a North Star for brands and designers to strive toward—one that aligns seamlessly with the needs, desires, and decision-making processes of the human brain.’’
Kate Nightingale, Chief Behavioural Officer, Humanising Brands